I’ve come across an interesting article on BrianSolis about Facebook reaching 1 billion users (you read right – one billion). An estimated 9% of the account holders are fake.
Let’s make sense of what 1 billion users actually mean. Take a look at the infographic below – The Facebook Nation, from The Wall Street Journal.
Pretty interesting to know:
- The median age of Facebook users is actually 22 years old
- 1 in every 5 page views in the USA is on Facebook
- The average time spent on Facebook is 20 minutes (honestly thought it would be higher)
- More than 80% of Facebook users are outside the USA and Canada
- 96% of Facebook visits were returning visitors in April 2012
- There are more than 600 million Facebook Mobile users
- September 14, 2012 marked the day Facebook held a record of 1 billion users
While these facts and figures may be a cause for celebration for the Facebook team, I wonder about people out there who willingly choose to be on Facebook over participating in activities away from the digital space. Granted, I am one of the people who are online (not necessarily on Facebook) a lot of the time, and that is because of certain unavoidable circumstances [ok, yes it’s my job and before that, campus work…] If I had spare time on my hands, away from Facebook and all things online I would be. But that’s my preference. And my constant concern over balancing my online activities with my life offline. I’ve looked into this before, read about it here.