The buzz around Google recently, apart from the court case they’ve just lost in Australia, is their newly launched feature, the Account Activity. This new feature offers a comprehensive report at the end of each month (only once you’ve signed up for the service) detailing your activities pertaining to emails received and sent, activities on other Google-owned platforms like YouTube, search engine activity, authentication changes, as well as which web browser you used.
One of the reasons behind this service is to know more about your account activities and take steps to tighten security on your Google account. For example, a cue to change your password when you’ve noticed that your account was logged into from another location or from an unfamiliar device. While this measure may seem like you’re in control, the disturbing fact still remains: Google will do this for each account holder, whether they’ve signed up for the Account Activity Report or not.
Call me skeptical, but I see this service as just a kind gesture, the least that Google can do, after all the privacy hiccups we’ve had to deal with. Google keeps a track of what each of it’s account users are up to any way, ever willing to share the data with advertisers. This feature merely seeks to view it in a positive light. It would be only too pathetic of us if we do believe that we are in control when signing up for any Google feature, product, or service. Well done though, Google. After all, it is important to take into account those who sustain your success.
*Image compliments of Yahoo Images.